Recently you may have read many articles about the end of traditional link building and how Google is changing its algorithm in favour of social media signals. However the situation seems orientated towards mutual efforts, where it is still vital to build links but it is just as important to establish conversations around your products, brands and sites.
The first step in starting the execution of building links is to identify online stakeholders that are interested in your brand/product. The following are some examples of groups who have proved successful when collaborating with.
Mums
Mums are great targets for your link building campaigns. Many Mums write their own blog, tweet and share updates on Facebook. They are interested in social media, children’s stuff, work/life balance and humanitarian causes. They can be easily reachable through Twitter hashtags (in UK #cybermummy, a conference for mummy bloggers, #mummybloggers etc.) and through blogs networks such as momblogmagazine.com.
Zombie Fans
Fans of everything zombie related are represented enough to get involved in your related products but can be difficult to find. They are interested in horror movies, metal bands, some videogames, costumes and many other products. They aren’t as established as mums nor do they possess the strong web relationships mum bloggers do. I have found many through Twitter, #zombie. Another great way to reach them is through Google and Open Site Explorer, checking the back links of popular zombie blogs.
Techy People
There are many Techy People online and can be engaged easily. In fact they use internet massively and they are always looking for great content to host and whenever they are collaborating with you, you can benefit from their great networking skills.
Locals
If you are looking to identify local bloggers and sites, Followerwonk will help you, through its search bios feature you can check the influencers in your area, type the area and keywords such as “blogger” or “local” or “news” to reach them. You will also notice a small but quality niche of hyper local bloggers that can be useful for your local results.
Charities
These are interesting stakeholders to build links through giveaways, they always are looking for donations and are able to organise charity competitions with the links you prefer.
Food lovers
You’d better contact them if you want to rank well for any food related business, they usually posts recipes, restaurant and products reviews. They are a consistent group that want to be independent in their online writing, they are very proud of their work and will often love to be interviewed, this can be a good chance to get them linking to your site.
Interact with niche bloggers and you could establish a whole new relationship with an active and vocal group stretching far and wide.
This guest post was written by SEO account executive Carlo Pandian.
