Well your probably getting penalized for something that you have implemented into the search engine marketing of your site. Different search engine use different algorithms and each search engine weighs different parts of a site differently.

• Google are the primary UK & US search engine, Google focuses on the sites age and link based authority and popularity, they are the industry leaders and seem to have the best system for determining the Good sites from the poor sites, spammers and aggressive optimisers.
• Yahoo! focuses more on the page content side of thing, but while still relying on a large decent link base.
• MSN is easier to manipulate, by using low-quality links, aggressive anchor text and high population of keywords, getting a higher position becomes more possible.

Tweaking a pages internal optimization is very time consuming and the effect is mostly un-noticeable once a decent standard has been set, your better off trying to research quality links that have value and are from a industry site related to you.

The best way to constantly update your site is through a content managed news systems or a RSS feed, these can still cause problems, as if you have script re-calling the articles and the titles are or aren’t key word rich to your chosen optimisation, this can also effect you Google standings.

The name “Google Dance” has often been used to describe the index update of the Google search engine. Google’s index update occurred on average once per month. This have now changed and Google crawls the web constantly for updates, but does this still have a similar effect as the previous method?

Google’s search engine pulls results from more than 10,000 dedicated servers, now it’s not possible to update the index on these servers at the same time, so one by one they will be updated.

Now does this explain the reason why an unchanged site can drop severely in Google’s rankings or even disappear all together?

Could the search specific to your site be determined by which Google server your search is being processed by this week or month?
Maybe, and it would explain these strange behaviors shown by standings.

This week my site has been cached by a Google server that has yet to be updated with the backward links obtained and the newly gained importance of the site, meaning that my site have gone from being top 40 to the bottom end of 200?

If this is true, then only time will allow us at First Search SEO to determine the time scale that this happens over and whether the site in question returns to its rightful place once all the servers have been updated.

Search Engine Optimisation and Marketing from First Search SEO.

Imagine a situation where everytime you had an idea to share, 5,000 people who trust your opinions see it in your blog. The majority of those 5,000 people also write blogs in your field or related fields. Some of those bloggers may frequently mention your site on their blogs, and they themselves could have thousands of subscribers. Within a short space of time your blog could have the attention of hundreds or even thousands of users. Where people go search engines follow, so if many users link to your blog, it will also boost the search engine ranking for other parts of your site.

It is important however that your blog postings avoid ‘commodity status’, which includes short comments on somebody else’s work, and simply posting for the sake of generating optimised keywords. Posts must maintain quality, originality, depth and have its content driven by the user’s expertise in order to acquire popularity amongst web communities. I have studied in-depth, the work of usability expert Jakob Nielsen, and I have found an interesting article of his; Write Articles, Not Blog Postings, which encapsulates this matter perfectly. He asserts that leadership (or prevalence of the poster’s expertise) in blog postings, blog-post variability and regularity are of high priority in gaining trust and recognition. I believe he wants to encourage you to personalise your posts, by giving your own opinions and judgements on your subjects to provoke interest and even raise debate.

He also points out however, that if the content isn’t the main concern for your site, and you simply want to communicate simple answers to your user’s questions then “you should comply with the bulk of content usability guidelines: be as brief as you can; use bulleted lists and highlighted keywords; chunk the material; and use descriptive headings, subheads, and hyperlinks.” These guidelines all fall nicely into the standard Search Engine Optimisation requirements. I believe it is therefore essential that blog postings for SEO manage to achieve a balance where expertise and content usability can work together simultaneously to bring the right users to your site.

One of the chief objectives of Web 2.0 and web logging is to make the Internet a more community-based entity, and by using the blogging practice in the most effective way for your website, you can take advantage of this. This doesn’t just mean writing articles on your chosen topic and leaving it there, but it means interacting with the wider community. Quoting and linking to other popular bloggers, leaving useful comments on other related blogs, writing articles for other blogs and actively soliciting & replying to comments can really push users towards your blog.

With RSS feeds also enhancing the likeliness of your articles being noticed and linked to, it will only improve your website’s probability of being picked up by Search Engines, making blog posting a valuable resource for optimisation.

Reference:

Wall, A M (2007). Search Engine Optimisation Book. California: Aaron Matthew Wall. 87-91.
Jakob Nielsen (2007) Write Articles, Not Blog Postings [online] available from <http://www.useit.com/alertbox/articles-not-blogs.html> [15 January. 2007]